What – Precursor to the Official Launch – Exclusive Relationship Building Press Launch taking 20 Tier One National Beauty Directors to the quintessentially English countryside retreat, Aynhoe Park, for an unforgettable stay. VIP cars, shopping at Bicester Village, a presentation by the MD, delicious dinner and personalised treats. Results – 59 social media interactions, and […]
What – Trade Announcements, Press Interviews, Feature Opportunities and Profile Slots. Results – A total of 66 pieces of coverage and a reach of 80,274,317 from Jan – March for the announcement. Key coverage in titles such as Mail Online, Elle, Elle, Grazia Daily, Vogue and Style.