What – Stategic Consultancy, Brand identity & Logo Development, Copy
What – An Exclusive Press launch Dinner and Overnight Stay at the newly opened Shangri-La Shard to promote the product Resveratrol B E. Included a presentation by the well-respected skincare expert and KOL Dr Stefanie Williams. Results – Secured 50 pieces of high quality coverage including Harpers Bazaar, Glamour, InStyle, Tatler, Red, Stylist, Grazia Daily […]
What – Media Relations, Professional Profiling, Feature Opportunities, Digital Media Portfolio Creation And Celebrity Testimonials. Results – Stand out coverage includes Sunday Telegraph Stella, Glamour, Mail on Sunday YOU Magazine, Porter anda full profile piece on Telegraph online
What – Media Relations, Influencer Outreach, Press Releases, Collaborations with Like-Minded Brands, Sampling Opportunities, Celebrity and KOL Product Seeding. Issues Management. Strategic Brand consultancy. Results – coverage in top titles such as Sunday Times Style, Hello Fashion, Cosmopolitan online and InStyle online. Increased the brand’s Instagram following from 100,000 to 124,000.
What – Precursor to the Official Launch – Exclusive Relationship Building Press Launch taking 20 Tier One National Beauty Directors to the quintessentially English countryside retreat, Aynhoe Park, for an unforgettable stay. VIP cars, shopping at Bicester Village, a presentation by the MD, delicious dinner and personalised treats. Results – 59 social media interactions, and […]
What: Brand Incubation, Brand Identity & Collateral, Web Design, Media Relations, Influencer Outreach, Experiential, Strategic Partnerships Results: 1 year in paid for membership nearing 500 HNW influencers. Average of 3 private corporate events per month. Featured in numerous high end glossies and Evening Standard. Business profitable and secure for growth. Corporate wellness programmes underway externally.
What – Media Relations, Professional Profiling, Feature Opportunities, Celebrity Talent Liaisons for quotes and Testimonials, Sought Out Hair Stylist Awards and compiled Submissions. Managed the X-Factor Campaign and Trade Announcements. Results – Numerous prestigious hairdressing awards including recent 2014 British Men’s Hairdresser of the Year and the L’Oreal Colour Trophy. Regular coverage in top trade […]
What – Five Years of Day to Day Proactive Trade and Consumer Press Office Including Media Relations, NPD Launch events, send outs, press releases, sampling opportunities, celebrity and KOL briefings and product seeding, Award success, Social media and Key account integration and PR support. Results – 400 pieces of coverage alone in 2013, new celebrity […]
What – Media Relations, Feature Opportunities, Session Stylist Relations, celebrity and KOL product Seeding, Hosted on-brand Press Launch Events. Results – Regular coverage in top trade titles Hairdressers Journal, Hair, Fellowship as well as key national consumer titles such as S Magazine, Mail Online, Telegraph, Fabulous and OK.
What – Trade Announcements, Press Interviews, Feature Opportunities and Profile Slots. Results – A total of 66 pieces of coverage and a reach of 80,274,317 from Jan – March for the announcement. Key coverage in titles such as Mail Online, Elle, Elle, Grazia Daily, Vogue and Style.