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Wilbur & Gussie
22 Jan 2015 /
By Smith & Monger /
 

What – Stategic Consultancy, Brand identity & Logo Development, Copy


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SkinCeuticals – Resveratrol B E Launch Event
22 Jan 2015 /
By Smith & Monger /
 

What – An Exclusive Press launch Dinner and Overnight Stay at the newly opened Shangri-La Shard to promote the product Resveratrol B E. Included a presentation by the well-respected skincare expert and KOL Dr Stefanie Williams. Results – Secured 50 pieces of high quality coverage including Harpers Bazaar, Glamour, InStyle, Tatler, Red, Stylist, Grazia Daily […]


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Dr Nigma Talib – Press Office
19 Jan 2015 /
By Smith & Monger /
 

What – Media Relations, Professional Profiling, Feature Opportunities, Digital Media Portfolio Creation And Celebrity Testimonials. Results – Stand out coverage includes Sunday Telegraph Stella, Glamour, Mail on Sunday YOU Magazine, Porter anda full profile piece on Telegraph online


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Organic Burst – Press Office
19 Jan 2015 /
By Smith & Monger /
 

What – Media Relations, Influencer Outreach, Press Releases, Collaborations with Like-Minded Brands, Sampling Opportunities, Celebrity and KOL Product Seeding. Issues Management. Strategic Brand consultancy. Results – coverage in top titles such as Sunday Times Style, Hello Fashion, Cosmopolitan online and InStyle online. Increased the brand’s Instagram following from 100,000 to 124,000.


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Yardley London – The New Classics Relaunch
19 Jan 2015 /
By Smith & Monger /
 

What – Precursor to the Official Launch – Exclusive Relationship Building Press Launch taking 20 Tier One National Beauty Directors to the quintessentially English countryside retreat, Aynhoe Park, for an unforgettable stay. VIP cars, shopping at Bicester Village, a presentation by the MD, delicious dinner and personalised treats. Results – 59 social media interactions, and […]


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Wakeman Road – Results
19 Jan 2015 /
By Smith & Monger /
 

What: Brand Incubation, Brand Identity & Collateral, Web Design, Media Relations, Influencer Outreach, Experiential, Strategic Partnerships Results: 1 year in paid for membership nearing 500 HNW influencers. Average of 3 private corporate events per month. Featured in numerous high end glossies and Evening Standard. Business profitable and secure for growth. Corporate wellness programmes underway externally.


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Jamie Stevens – Press Office
19 Jan 2015 /
By Smith & Monger /
 

What – Media Relations, Professional Profiling, Feature Opportunities, Celebrity Talent Liaisons for quotes and Testimonials, Sought Out Hair Stylist Awards and compiled Submissions. Managed the X-Factor Campaign and Trade Announcements. Results – Numerous prestigious hairdressing awards including recent 2014 British Men’s Hairdresser of the Year and the L’Oreal Colour Trophy. Regular coverage in top trade […]


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SkinCeuticals Press Office & Marcomms Support 2009 – 2014
19 Jan 2015 /
By Smith & Monger /
 

What – Five Years of Day to Day Proactive Trade and Consumer Press Office Including Media Relations, NPD Launch events, send outs, press releases, sampling opportunities, celebrity and KOL briefings and product seeding, Award success, Social media and Key account integration and PR support. Results – 400 pieces of coverage alone in 2013, new celebrity […]


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Alterna – Press Office
19 Jan 2015 /
By Smith & Monger /
 

What – Media Relations, Feature Opportunities, Session Stylist Relations, celebrity and KOL product Seeding, Hosted on-brand Press Launch Events. Results – Regular coverage in top trade titles Hairdressers Journal, Hair, Fellowship as well as key national consumer titles such as S Magazine, Mail Online, Telegraph, Fabulous and OK.


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Alterna – Katie Holmes
19 Jan 2015 /
By Smith & Monger /
 

What – Trade Announcements, Press Interviews, Feature Opportunities and Profile Slots. Results – A total of 66 pieces of coverage and a reach of 80,274,317 from Jan – March for the announcement. Key coverage in titles such as Mail Online, Elle, Elle, Grazia Daily, Vogue and Style.    


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